Article Marketing | How to Write a Good Bio | Good Copy for an Author’s BoxArticle writing is a great way to distinguish yourself as an expert in your industry. The most important element of article writing is the About the Author section, also known as the Author’s Box, Byline, or Resource Box. This is where you compel the reader to learn more about your product or service by positioning yourself as a resource. This is where you create a call to action to motivate the reader to visit your website.
The most effective byline positions the writer as an expert or specialist in one area. Many writers have three or four different bylines they use for articles with different target markets.
Here are three examples of author’s boxes
1 Example of an author’s box that is not leveraging its potential:
2 Example of a better author’s box:
3 Example of a fully leveraged author’s box:
Important Points:
• Listing your city and state helps your search results when prospects add a city and state in their search
• Listing your credentials gives you credibility
• Who is your target client? You want prospects to say “Hey! That sounds like me”.
• Motivate prospects to visit your site by providing a giveaway report.Next: Hire Suzanne as your Business Coach
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About the author
Suzanne Muusers is a Business Coach and Business Expert based in Scottsdale, Arizona. She has owned or managed a business every year for the past 25 years. She is a member of the International Coach Federation and works exclusively with entrepreneurs and financial advisors who want to leave behind their lives as business workers to become business owners earning six figures and above annually.
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