Attract Clients Effortlessly with your Title Meta Tag

Using your website so that it brings you prospects and clients is an art and a science. Learning to use your title meta tag or page title is key to making this strategy work for you.

Imagine that your telephone rings. You pick it up and a voice on the other end says "I saw your website on the internet. I liked what I saw and I want to hire you."

Imagine that this happens quite frequently. Several times a month in fact.

Wouldn’t that be nice?

This is indeed possible if you learn to harness the power of Search Engine Optimization (SEO), namely the Title Meta Tag.

I am somewhat of a nerd when it comes to Search Engine Optimization (SEO). I've spent years learning what works and what doesn't. I’ve learned that the most important factor in SEO is the Title Meta Tag. (Although I use this information in my business, it is not a substitute for the knowledge my web developer has accumulated over the years. I believe an educated business owner works better with their web developer when they UNDERSTAND what's going on with SEO).

How do you find the Title Meta Tag?
You can view any site's Title Meta Tag by looking at the upper left hand corner of your computer monitor next to the little "e" when you have your internet browser open (if using Internet Explorer) while on a website of your choice. If you have my Web site home page open http://www.prosperitycoaching.biz you will see:

"Financial Advisor Coach | Marketing Coach | Business Coach | Scottsdale Phoenix Arizona" at the top left hand corner of your monitor.

Each page you visit usually has a Title Meta Tag. I suggest you make a game out of analyzing titles so that you understand the impact of using keywords in the Title Meta Tag.

I have noticed that many website designers will put the domain name or company name in the Title Meta Tag. This is a mistake. Potential clients don't know who you are so they won't search for your company name. Potential clients will use Keywords to find what they want on the internet.

Search engines use the contents of your Title Meta Tag as the descriptor in the organic or natural search engine results. Try this: go to www.google.com and enter "Business Coach Arizona", my site comes up fairly high in the unpaid, natural search results. Wouldn't you like to be on page one without paying a cent???

I am ecstatic that I don't pay to be listed in the results for any of the key word phrases for which I am ranked on page one on many search engines. This is what I call Effortless Marketing. Once you set it up, it works to bring clients to your front door and you do nothing.

How do you update the Title Meta Tag?
Unless you have access to your own website to make changes yourself, you will have to ask your web developer to make the changes.

What words should you put in your Title Meta Tag?

Keyword Research: Well, the first step, pardon the pun, is stepping into the shoes of your target client by doing keyword research. What words are prospects likely to enter into a search engine to find you? Imagine that you are new to town and need special services – what would you enter into a search engine to find YOU?

Here is Google's keyword tool:
https://adwords.google.com/select/KeywordToolExternal
Enter basic keywords and this site will give you a long list of related key words and the number of monthly searches performed. Use this tool to create an internet strategy that draws business to you.

City and State: Don't forget to use your city and state in your title meta tag if your business is geographically dependent. People searching for your services will often add their city and state to find someone close by.

Note: even if your services are geographically based, I challenge you to THINK BIG and target the world. Because of the internet you can attract international clients. If I can do it, so can you!

Company Name: If you must use your company name in your Title Meta Tag, do so at the end after a hyphen. Make sure the first three to four words are your key words. While clients who know you might do a search on your business name, most will do a search on your keywords, so you want to be known for the keywords associated with your industry.

Examples:

· If you're a Financial Advisor you might create a Title Meta Tag such as: "Financial Advisor | Financial Planning | Austin Texas | Smith Wealth Management"

· If you're an Architect focusing on custom home design you might create a Title Meta Tag such as: "Custom Home Design | Architect | Scottsdale Arizona | Smith Architecture and Design"

· If you're a Marketing and PR Firm you might create a Title Meta Tag such as: "Marketing | Public Relations |Phoenix Scottsdale Arizona | Smith Marketing and PR"

Other important SEO tags:
Use the "Keyword" meta tag (although many search engines claim not to use this information, it doesn't hurt)
Definately use the "Description" meta tag and use your keywords when describing what you do as many search engines DO use this field.

Why is getting the Title Meta Tag correct so important?
Nobody uses phone books anymore. We are using search engines (namely Google) in the same way we used the phone book in the past.

Title Meta Tags bring traffic to your site, but it's the content on your site that will keep your visitors' attention. This is an entirely different subject that will be covered at another time. What I want for you is to create the right Title Meta Tag so that ideal clients line up on your front doorstep ready to do business with you.

Next: Hire Suzanne as your Business Coach

Have you considered working with a Business Coach to help you strategize and plan your success?

Suzanne Muusers is an ICF-Member Business Coach who has worked with hundreds of successful entrepreneurs and independent financial advisors since 2004. She helps clients develop their Value Proposition, Ideal Client Profile, and Marketing Strategy so that they stand out from the crowd and attract only clients they want to work with.

Suzanne has created exercises and programs that help her clients get straight to the point and avoid mistakes other entrepreneurs tend to make. Her clients save time getting to the next level due to her extensive knowledge and experience in the business growth services field.

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Copyright© 2004-2012 | Suzanne Muusers | All Rights Reserved

About the Author
Suzanne Muusers is an ICF-Member Business Coach based in Scottsdale, Arizona. She uses the internet to cast a wide web to catch the attention of her Ideal Clients who are entrepreneurs and independent financial advisors all over the world. 

 

Suzanne Muusers ICF-Member Business Coach Prosperity Coaching LLC

 

Read marketing tips and how to's on Suzanne's Blog – The Prosperous Entrepreneur

Check out Suzanne's other programs:
9 Week Selling to the Affluent Marketing E-Course here
The Two Page Mini Business Plan here
10 Week Financial Advisor Marketing E-Course here

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