About Suzanne Muusers

The Female Business Coach who
works well with Male Clients

Suzanne Muusers is a Business Coach, Marketing Expert, and a Sales and Marketing Speaker based in Scottsdale, Arizona. She has thirty plus years experience as a business owner and marketing consultant. She is a credentialed member of the International Coach Federation.

Read about Suzanne in a Wall Street Journal Article/Blog Post.

Suzanne has created a "boutique" Coaching Program for financial advisors: "The Prosperous Advisor™" - a marketing heavy course focused on revenue building activities. Her program has an emphasis on attracting affluent clients, marketing and branding, and creating a differentiation that sets advisors and planners apart in the marketplace.

Suzanne's Mission Statement:

To educate and inspire passionate entrepreneurs and financial advisors to create a prosperous business where they are planning their success and accomplishing their goals with integrity and joy.

Suzanne's Ideal Clients:

"My Ideal Clients are high-level entrepreneurs and CEO’s, and successful independent financial advisors with between $20M and $200M in Assets Under Management. 

My CEO clients use me as a sounding board and business partner to think through ideas such as new business concepts, merger and acquisition plans, pricing tactics, succession planning, and strategic business planning.  They get value from having a safe place to strategize and they learn how to lead their firms authentically with courage.   

My financial advisor clients are mostly RIA's or advisors with a b/d who are principals in their own firms and already successful. Some are advisors in the stages of going independent. My clients know they can do better and they are capable of achieving much more! They learn how to work less and earn more by creating a comprehensive marketing plan that targets affluent clients in up to three niche markets. They learn to create a team-based wealth-building business.

My coaching program is a "boutique" approach to practice building, not a "one size fits all" training class. My marketing guide for financial advisors contains proven marketing strategies that for work for advisors and planners. My clients begin working with me by completing a detailed custom business assessment that pinpoints strengths and opportunities and lays out the path we will take to grow the practice."

Qualities my Ideal Clients Possess
* Is entrepreneurial in nature
* Is committed to his business, but values balance in his life
* Is willing to invest in himself
* Recognizes the value of innovative marketing tactics
* Wants to grow personally and professionally
* Realizes the importance of his participation in the coaching relationship
* Is willing to take action to get what he wants
* Is ready to commit time working ON his business weekly
* Is willing to get out of his comfort zone to grow his business
* Is ready and willing to take my advice or suggestions
* Has integrity and does what's right for his clients
* Is vocal about coaching and how it is life-changing
* Enthusiastically refers clients to me and has an appreciation of my work"

Suzanne is also the creator of the well known Two Page Mini Business Plan - The Secret to More Business Income - a business planning system with many sample business plans and marketing tools.

Suzanne's Coaching Style:

"I coach by listening to what my clients say and don’t say.  I don’t let them get away with not doing what they need to do to maximize their potential.  I push them to do more than they would do on their own.  With my encouragement my clients become the kind of business owner that goes out into the world and gets what they want.  I don’t believe in going after the low end of the market.  My clients learn to target affluent clients and begin to really understand and attract their ideal clients.”

Read marketing tips and how to's on Suzanne's Blog

Suzanne's Affiliations:

Credentialed Member - International Coach Federation
VP Public Relations - International Coach Federation- Phoenix
Financial Planning Association Phoenix
Competent Communicator, Airpark Toastmasters
American Business Women's Association

Born and raised in Australia, Suzanne has lived in the Far East, Hawaii, and California before settling in Arizona in 1990. She has a BBA in Business Administration and International Business from the University of Hawaii. Suzanne managed her father's international business in her early twenties and went on to start her first business at age twenty four.

Suzanne and her husband, Dana W. Ball, an Entrepreneur and Architectural Designer, live in Scottsdale, Arizona. Together, with their two cats Sunny and Emma, and rescued Mexican dog Roca, they live in a renovated, artistic home, aptly named The House of the Sun and Moon.

Here are five reasons to hire Suzanne
as your business coach

1 Expertise: Suzanne is a Business Expert. Her exposure to the business world began at the young age of 17 when she learned to analyze financial statements while working in her father’s business. Suzanne started her first business at age 24 and her second at age 29. She is qualified to lead you in your journey to success.

2 Entrepreneurial Passion: Suzanne has a true passion for small business ownership. Her passion is evident in her coaching philosophy. She is dedicated to helping people build and sustain successful companies.

3 Certification: Suzanne is a professionally-trained and Certified Business Coach. She is certified by the International Coach Federation, an independent organization that certifies and provides support to coaches much like the American Medical Association is to the medical profession.

4 Ethics: Suzanne abides by the ICF's Strict Code of Ethics. She maintains confidentiality regarding your sensitive business information.

5 Commitment to life-long learning: Suzanne is always learning. She can contribute to your success because she is always acquiring new skills to help you grow.

 

Suzanne has worked with financial advisors with the following custodians & broker dealers:

TD Ameritrade
LPL Financial
Raymond James Financial Services
Schwab
Ameriprise Financial
ING
AXA Advisors
Commonwealth Financial Network
Cambridge Investments
Waddell & Reed
UBS
Edward Jones
JP Morgan Chase
Morgan Stanley
Merrill Lynch
MetLife
New England Financial
Geneos Wealth Management
Genworth Financial Securities

***Please note: It doesn't matter which broker/dealer you are with. Suzanne doesn't need to know your broker details in order to help you become more successful in your practice. Her years of experience in the financial planning field allows her to customize her approach to your needs.

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